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Posts Tagged ‘framing’

flint

Just labels, you say?  Oh, no. Labels are a huge industry.  Who knew.

I worked for an international Swedish company at the Rosemont convention center last week. The whole place was swarming with experts on printing machines, color nuances, adhesives and whatnot related to big and small labels.  I drew dozens of people from dozens of countries, but only took a few pictures of my work.  Because it was a business atmosphere, you understand.

Notice that the lower left corner holds a sticker—a label, ta-tah–identifying my client, because that’s the real message we’re trying to get across here.  Notice, also, that I drew right over the label, not much but just enough to make sure it stays on there when people frame the drawing for their office. BTW, labels are much more economical  than pre-printing the paper and they can hold a lot of information–and in color.

People liked the drawings so much that they occasionally showed me photos of kids or girlfriends on their phones.  Sure, I can do that, too.  In that case, I drew on paper that I hadn’t stuck the sticker on.  Everybody went home happy.

Thank you, Cornelia!

All contents copyright (C) 2010 Katherine Hilden. All rights reserved.

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Dax1Dave & Buster’s in the Hawthorn Mall is categorized as a “sports bar” but as far as the eye could see, at least my eye, it was all about video games, humongous ones that Dax3popped and shrieked. On the periphery, surprisingly enough, there were sound proofed meeting rooms.  This is where the upper echelons of an international pharmaceutical company held their all-day conference to discuss marketing  and other business nuances I don’t understand.  I was called in to draw four panel members, one of whom was retiring to his home town in Japan and was to receive my drawing as a going-away gift.  I walked in at the designated time, sat down inconspicuously and drew the four heads in a few minutes.  Then I disappeared into the adjacent room, drew in the bodies and slid it into the frame that my host had provided, complete with the mat that the team members had already signed.  The $20 frame was sturdy and elegant.  What a great gift idea for the man who has everything!  Thank you, Dax.—————————–

Dax4

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14CantataARosewood is a suburb of Chicago, probably known for some excellent restaurants (it’s close to O’Hare) but for my line of work, it’s all about the convention center. This trade show, at the end of April, brought together the kind people who own, run, and work in nursing, extended care and retirement homes. It seems to be a complicated business.
A company named Cantata orchestrated me into their booth to draw the conventioneers who stuff flyers and trinkets into their logo-encrusted bags. People love to sit down to be drawn. For one thing, they love to sit down! It only takes three or four minutes. Not only do you get to rest your feet, you get to have a good laugh. How therapeutic it that! Then they get to slip this personal drawing into one of their bags. Actually, first they walk around with it and since it’s in a clear plastic sleeve, everybody can see it. The drawing acts like advertising for the company that sponsored it, in this case Cantata. It’s the best thing you can do for your booth at a trade show.
Another good thing you can do: Cantata had pre-printed their logo on the paper. The drawing will get framed and will be displayed in somebody’s office. And there you are, everybody will see your name and you will be remembered. Cantata, Cantata, Cantata! Isn’t that how you’re supposed to think when you’re running a business!?
Thank you, Amy and Bill! (I drew thirty-three people in three hours.)
All contents copyright (C) 2010 Katherine Hilden. All rights reserved.
http://www.khilden.com
https://katherinehilden.wordpress.com
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www,katherinehilden.com———————————–

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