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Posts Tagged ‘Nordstrom’

It’s a no-brainer. The way to attract people is to throw a party and hand out freebies.  At Nordstrom’s on Grant last December the freebies were exquisite sweets and, ta-tah, my sweet drawings.  We, the scoopable sweets and my laughable drawings were set up next to one another and, appropriately, just across the aisle from the party planning stuff.

The store had pre-printed 4” x 6” cards for me. I drew on the front and on the back it said in multi-color letters, “YOU ARE SO GIFTED.”  Awww!    Only verrrrry regular customers got the freebies.  They came after work down-town and were, obviously, smart shoppers. Including the kids, I’m sure, who had quickly been picked up from their after-school programs.  The whole scene was fascinating to watch and I enjoyed my two hours in the world of expert marketing.

Thank you, Allison.     ——————————————————————-

 

 

 

 

 

 

 

 

 

 

 

 

 

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