Posts Tagged ‘pre-printing’

14CantataARosewood is a suburb of Chicago, probably known for some excellent restaurants (it’s close to O’Hare) but for my line of work, it’s all about the convention center. This trade show, at the end of April, brought together the kind people who own, run, and work in nursing, extended care and retirement homes. It seems to be a complicated business.
A company named Cantata orchestrated me into their booth to draw the conventioneers who stuff flyers and trinkets into their logo-encrusted bags. People love to sit down to be drawn. For one thing, they love to sit down! It only takes three or four minutes. Not only do you get to rest your feet, you get to have a good laugh. How therapeutic it that! Then they get to slip this personal drawing into one of their bags. Actually, first they walk around with it and since it’s in a clear plastic sleeve, everybody can see it. The drawing acts like advertising for the company that sponsored it, in this case Cantata. It’s the best thing you can do for your booth at a trade show.
Another good thing you can do: Cantata had pre-printed their logo on the paper. The drawing will get framed and will be displayed in somebody’s office. And there you are, everybody will see your name and you will be remembered. Cantata, Cantata, Cantata! Isn’t that how you’re supposed to think when you’re running a business!?
Thank you, Amy and Bill! (I drew thirty-three people in three hours.)
All contents copyright (C) 2010 Katherine Hilden. All rights reserved.

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The theme at this corporate golf outing was “what you did in college.”  The paper I drew on was pre-printed to look like a ruled notebook page, with the lines 13Esrock8bbecoming lighter in the center where the face would be.  Somebody in Human Resources was very clever!  On the corner at the bottom there was the company name and then “School Colors.”  The drawing was supposed to look like a doodle with bright colors added here and there.  How could this not be fun!!

The idea was for the person to tell me about their college activities so that I could incorporate that in the drawing. The men came in neat pants and golf shirts (tucked in with belt), and gave me one bit of information to work with.  The women, predictably,got more into the theatrics.  Many came in cheerleader costumes and gory make up and entertained me with enthusiastic, expansive chat.  No surprise there.  Why the costumes got gory and Halloween-y, I never found out.  Must me a company in joke.

When I work with a good idea and I’m given free reign, the pen just flows.  What a great afternoon! Thank you, Jackie!

As is often the case with corporate events, there were speeches and during that time everybody paid attention and I didn’t have anyone to draw. But still, I got 22 of them in 3 hours.  Here are a few.—————


All contents copyright (C) 2010 Katherine Hilden. All rights reserved.




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The convention for the tourism industry was held at the Hyatt on Wacker.  The Niagara Falls Tourism Bureau hired me to draw the crowd to their booth. And draw them I did, both TO and AT.  Caricatures at a trade show are so effective—the line of people and their gratitude when they see the drawing—that one would expect the place to be swarming with caricature artists.  But Niagara Falls was the only one to think of this ploy.  ‘Tis a mystery.  I love working at trade shows.


I had pre-printed (Xerox) the drawing paper with the Niagara Falls logo and three of the things that make them famous: the wineries, 12NiagaraFalls13the tower and, of course, the Falls.  The person was then drawn in, sitting at the table and raising a glass of red wine in a toast.  The finished product is seamless, because I had drawn the template scenery with the same markers that I use for the on-the-spot drawing of the person.  The paper size is 11 x 14, a standard frame size.  You can be sure that these drawings get framed.  And, voila, there you are with your name and logo indelibly stamped in the memory of this visitor.  The picture will hang in an office or den and generate comment and conversation.  And there YOU are…

NiagaraFallsColorSetting500All contents copyright (C) 2010 Katherine Hilden. All rights reserved.
















































Click on pictures for larger version.

12NiagaraFallsGroupHow can this be called work!?  Ha!  These women have a show like this every month in a different city.  They made it look so easy, because they have their act together.  What a team!  It was a pleasure to join you all for the afternoon!  Thanks again!  And thanks for letting me work in color!  Color does add life and it sure draws in the crowd at a trade show.


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