The convention for the tourism industry was held at the Hyatt on Wacker. The Niagara Falls Tourism Bureau hired me to draw the crowd to their booth. And draw them I did, both TO and AT. Caricatures at a trade show are so effective—the line of people and their gratitude when they see the drawing—that one would expect the place to be swarming with caricature artists. But Niagara Falls was the only one to think of this ploy. ‘Tis a mystery. I love working at trade shows.
I had pre-printed (Xerox) the drawing paper with the Niagara Falls logo and three of the things that make them famous: the wineries, the tower and, of course, the Falls. The person was then drawn in, sitting at the table and raising a glass of red wine in a toast. The finished product is seamless, because I had drawn the template scenery with the same markers that I use for the on-the-spot drawing of the person. The paper size is 11 x 14, a standard frame size. You can be sure that these drawings get framed. And, voila, there you are with your name and logo indelibly stamped in the memory of this visitor. The picture will hang in an office or den and generate comment and conversation. And there YOU are…
All contents copyright (C) 2010 Katherine Hilden. All rights reserved.
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How can this be called work!? Ha! These women have a show like this every month in a different city. They made it look so easy, because they have their act together. What a team! It was a pleasure to join you all for the afternoon! Thanks again! And thanks for letting me work in color! Color does add life and it sure draws in the crowd at a trade show.